International Marketing Term Paper Example | Topics and Well Written Essays - 3750 words

International Marketing - Term Paper Example Since the contemporary market forces such as globalization, competition and technology influence the way business is carried out, a marketer is generally expected of anticipating the significant variables that can impact the business and how they can be managed too. This piece of research paper presents a brief marketing plan of the ‘Yogo-Sweet’, a medium sized manufacturer and marketer of the Frozen Yogurt, located near to Melbourne, Australia. This paper explains relevant concepts and theoretical underpinning in relation to marketing, strategy and competition. This marketing plan will present a pro forma financial statement and budgets. ‘Yogo-Sweet’ will be an amazing experience of small-treat that would fulfill the personal goal of delivering unique value of supreme quality Frozen Yogurt and ice cream needs of the target market. The company will target customers from around Australia and to export frozen yogurt stuff to countries like New Zealand, Fiji and other neighboring countries. The company has discovered a hidden opportunity for marketing Frozen Yogurt in Australia as well as neighboring countries and it seeks to grab its better slices. With the mission statement- ‘Yogo-Sweet is to facilitate stylish, convenient and uplifting destination where health-conscious and active customers can relax, energize and take treats’. The mission, with 20 well-thought about words in it, proposes the very specific marketing objectives that the emphasis will be placed on outstanding quality Frozen Yogurt and packaged ice-creams with organic and multicultural small-treat aspects. The company is expected to start on January 2012 in the rapidly expanding city of Melbourne, Australia. As Armstrong and Kotler (2005, p. 42) described, a marketing plan’s fundamental element is its mission statement that defines the marketing activities of the business in terms of how it is

Prosopographical examination relating to at least THREE groups in Essay

Prosopographical examination relating to at least THREE groups in Syria - Essay Example They are the most powerful sect in Syria, and also the most vulnerable to change in regime since the President Bashar al-Assad is a member of the Alawi community, and they can easily associate. They occupy majority of the highest government and top security ranks, giving them a tremendous amount of power. The Assad family has been in power since 1970, possessing 80% of the GNP. Under the French rule, the Alawites enjoyed significant positions given to them so as to counterbalance the powerful Sannites. Besides that, many of them were recruited to the Syrian army and gained lots of influence in the society The Kurds group is among the largest ethnic minority in Syria, constituting between 10% and 15% of the total population. Most of the Kurdish populations are concentrated in the northern parts of the country. Just like the Alawites, the Kurds enjoyed considerable rights as the French authority encouraged minority part of the divide and rule strategy and thereby recruited heavily from the group (Altug 38). Few of the Kurds in the civil service have attained higher ranks. Most of the small wealthy groups among the group derive their income from real estate businesses (Roussos 36). However, under the Assad regime, a vast population Syrian Kurds consider themselves as victims of discrimination by the authorities, accusing them of neglecting their demand for political, social and cultural rights. Most of them have been stateless since changes to Syrias nationality laws in the 1960s. Christians make up approximately 10% of the total population, the largest denomination being the Greek Catholic and Greek Orthodox churches (ODDY 16). Christians occupy most parts of the country, with a vast population in the towns of Damascus, Homs and Latakia. In addition, there also exist Christian villages, such as Saydanaya and Maalula, found on the outskirts of Damascus and also the coastal towns of